keywords in organic result - REVIEWS 2020

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keywords, that may be common search queries, you should also master the use of long tail keywords. These key words are a string of search terms that people use to find information on a very specific topic.

How to Find Long Tail Keywords

Successful search engine optimization (SEO) relies on your ability to find and use keywords on your website and in your Pay-Per-Click (PPC) ads. Although most people are familiar with "head" keywords, that may be common search queries, you should also master the use of long tail keywords. These key words are a string of search terms that people use to find information on a very specific topic. Find out how to find long tail keywords.
Become familiar with the use of keywords in online marketing.
  • Search for your product online. Guess what words people are using to search for your goods. If you have not yet optimized your web page with keywords, your website may not come up in search results as you had expected.
  • Use search engines to find your competitors. Note which keywords rank their website higher in the results. Do dozens of searches to find which keywords are working for your competitors, and which important keywords they may be ignoring.
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Income MARKETING Opportunities - keywords in the organic result-keywords, that may be common search queries, you should also master the use of long-tail keywords. These (key words) are a string of search terms that people use to find information on a very specific topic...You want to get a lot of quality backlinks by doing news Guest Posting works, in your niche industry. Thanks!
Choose several keywords, including multiple terms at once, to see which are the most successful.
For small businesses, the head keyword ads are often too expensive online advertising marketing. so long-tail keywords offer the best targeting and value. look at how quickly your limits were reached and which keywords provided the best conversion rates.
  • You will only pay when someone clicks on your ad. You can also set limits for how many clicks you can afford per day.
  • Review the reports of the PPC ad success on Google Adwords and Microsoft AdCenter sites. Do research to find what works best fit for you...
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Take out Pay-Per-Click ads. This is the best way to become familiar with keywords and how valuable they are in the online advertising marketing.
  • Try PPC ads on Google Adwords and Microsoft AdCenter to begin with. Choose several keywords, including multiple terms at once, to see which are the most successful. You will only pay when someone clicks on your ad. You can also set limits for how many clicks you can afford per day.
  • Review the reports of the PPC ad success on AdWords and AdCenter sites. See how much traffic they drive to your website. Also, look at how quickly your limits were reached and which keywords provided the best conversion rates.
Start an analytics program on your website. If you do not have a built-in program that tracks your web traffic, install Google Analytics to monitor how people are finding your website.

Part 2 of 3:
Research Long Tail Keywords



Go to Google's search engine. Type in several head keywords.




Look for the suggestions that pop up below the search bar. These are queries that people have typed into Google.
  • For example, you may type in "workout clothes." Google search may suggest "workout clothes for women." This second group of words is called a long tail keyword.



  1. Go to WordStream's free keyword tool, at wordstream.com/keywords.     Type in long tail keywords, such as "workout clothes for women" to see how well they perform.
    • You will learn the frequency with which these long tail phrases are used for searching. You may be surprised to note that the most common related long tail keywords are "2xx womens workout clothes" and "workout clothes women."
    • Repeat the process with other potential long tail keywords that relate to your products, services or content. Write down the 2 to 3 most searched phrases for each potential keyword.


  1. Review your analytics account.     In the web traffic section of your analytics program, there should be a section that shows traffic sources and search terms. Ask your marketing department or web programmer if you cannot find it.
    • If you are using Google Analytics, you can find these terms in the "Traffic Sources" section under "Sources." Look in "Search" and choose "Organic."

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Use Wikipedia to find long-tail keywords. This is primarily useful with content, not products.
  • Type in your search term. Go to an article. Look in the Table of Contents and see what topics are subheadings in the article.

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Add your region, city name or store location to the search terms. Adding a phrase like "Los Angeles" or "Culver City" to "Workout pants" may make it a highly specialized and valuable long-tail keyword.
  • Test your regional long-tail keyword in WordStream's keyword tool. Certain areas will have higher results than others.



Use Google Trends, google.com/trends, to find keywords that are trending right now. These may be keywords that you only want to use on your website or PPC ads for a month; however, they can improve your search results immediately.
  • Type in your search terms. You will see a graph to show if the prevalence of the keywords is changing for better or worse. Experiment with news-related items until you find several search terms that are hot now.


Part 3 of 3:
Test Long Tail Keywords



Make a list of 5 to 10 of the best long-tail keywords from your research.

Set up analytics campaigns to track the use of new keywords on your website, in email marketing, and in PPC ads. AdCenter and AdWords help track this information for you.

Consider placing your long-tail keywords in the following places.
  • Replace the head keywords in PPC ads with long-tail keywords. Test them for at least 2 weeks before analyzing the results. Pay special attention to the conversion rate in sales. Long-tail keywords may produce fewer clicks; however, they are targeted. When you find the right keywords, they should result in more sales per click, making them more valuable because you pay per click.
  • Use them in your article titles, URLs, image names, meta descriptions, meta tags, and content. If you do not have a marketing employee in charge of SEO, you may want to employ a consultant at this time. Take your most successful long-tail keywords and add them to these areas. Monitor your increase in web traffic from organic sources.
  • Create backlinks with social media and edu websites that use these keywords. Write status updates and post link content that uses the keywords on LinkedIn, Facebook, Twitter, and blogs.
  • Post-high-quality content that includes these long-tail keywords. Hire a professional writer who can include them without sacrificing the quality of the content. Encourage user reviews on those website pages, which will encourage others to use combinations of those keywords in their comments.


Things You'll Need

  • Google Analytics/other Analytics programs
  • PPC ads
  • Head keywords
  • Google search/suggest
  • WordStream free keyword tool
  • Wikipedia articles
  • Analytics campaign
  • Social media accounts
  • Blogs
  • SEO consultant
HOW TO FIND LONG-TAIL KEYWORDS?
Make a list of 5 to 10 of the best long-tail keywords from your research.
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Use Wikipedia to find long-tail keywords. This is primarily useful with content, not products.
  • Type in your search term. Go to an article. Look in the Table of Contents and see what topics are subheadings in the article.
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Use Amazon to find long-tail keywords. This is primarily useful with products.
  • Type in your search product. Go to a product. Look in the Table of Contents and see what products are subheadings in the Table of product. Contents.
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