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No doubt, over the years, deploying seamless eCommerce platforms and CMS has enhanced the download speed of shopping websites. However, the best one always stays. It means until you offer the fastest speed, you're not going to retain customers. The moment they see that your site is to taking too much time to load, they leave and switch to an alternative site for better experience.
While it is widely stated that eCommerce site needs to have every page loading within 2-3 seconds, speed is also a vital aspect for SEO rankings. The below tips explain some proven tricks to optimise the speed of your eCommerce site and increase its leads potentiality.
Reduce the Size of Pages
Size of the pages, measured in kilobytes consists of all the elements including images, CSS and JavaScript. So, the smaller is the size of the page, the better is the load speed. The first step is to avoid putting too many objects or content and use only light graphics.
Caching technology is a must
Try using the eCommerce platform or CMS that is accompanied by in-memory technology or commonly called caching to avoid the unnecessary accessing of the database. Caching stores in the memory product catalogues, buyers details and other information like site-search indexes. It actually stores the data use of the space of RAM on the server to store data.
Leverage CDN
Content Development Network or CDN is a group of highly optimised servers which distribute the load for content delivery via the server which lays closest to the position of the customer. With CDN, the site content gets copied in each of the location servers which makes the experience of users faster and smooth.
Compress images to improve load time
Optimised JPEGs are a high priority if you want to dramatically cut down the load time. Many eCommerce platforms help retailers with image optimiser to reduce or compress the size of images without compromising on the quality. Thus, go for web optimised images as they are mostly efficient, size-wise and browser-wise and makes no noticeable loss on the quality of images.
Make use of efficient coding
Advanced programming approach such as splitting up of page content loading with AJAX, and enabling the server-side page caching help improving the load times. So, go for the eCommerce platform that empowers your developers to leverage programming techniques that reduce down HTTP requests pages and save often used files.
When it is about optimising the speed of your eCommerce site, there's a lot of things to consider. However, the tips explained above are easy to deploy overnight and have already proved to elevate the speed of eCommerce sites. All you need is a powerful eCommerce CMS or platform that gives enough scopes and tools to leverage for load speed optimisation.
Rob Stephen is an avid web developer at PHPProgrammers, which is a noted company for Drupal development in Sydney. It offers a broad-spectrum of web development services to businesses and startups to build websites, eCommerce and web applications. Visit and follow the Facebook page to know more about PHPProgrammers' expertise and works in the sphere of web development.
Article Source: http://EzineArticles.com/expert/Rob_Stephen/2369700
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Article Source: http://EzineArticles.com/9938242Achieve Greater Levels of Success,
LEADERSHIP & MANAGING PEOPLE HBR ARTICLE - Review...
Ambitious professionals often spend a substantial amount of time thinking about strategies that will help them achieve greater levels of success. They strive for a more impressive job title, higher compensation, and responsibility for more sizable revenues, profits, and numbers of employees. Their definitions of success are often heavily influenced by family, friends, and colleagues.
Yet many ultimately find that, despite their efforts and accomplishments, they lack a true sense of professional satisfaction and fulfillment. During my career with Goldman Sachs, as well as over the past few years of teaching and coaching managers and MBA students at Harvard Business School, I have met a surprisingly large number of impressive executives who expressed deep frustration with their careers. They looked back and felt that they should have achieved more or even wished that they had chosen a different career altogether.
Consider a very successful research analyst at a large securities firm who came to see me because he was discouraged with his career progress. This was particularly ironic because he was well known, highly regarded (ranked number one in his industry sector), and well compensated. He told me that, after 10 years, he was tired of his job, disliked his boss, and felt he had no potential for further upward mobility. Most of all, he had always wanted to be an investment manager, but he had started out as an analyst and never really reassessed his career path. He felt trapped. He feared, losing his stature and didn’t want to let anyone down, but at the same time, he didn’t want to keep doing what he was doing.
As we talked, he wondered if he’d been so busy trying to reach specific milestones and impress other people that he’d lost sight of what he really enjoyed doing. The truth was that he loved analyzing stocks and assessing management teams, but he also wanted to have the responsibility for making the actual investment decisions and then be held accountable for the results. I encouraged him to take action and speak to a number of investment firms (including his current employer) about a career change. After doing this, he ultimately was offered and accepted a portfolio manager position in the asset management division of his current firm. He learned that his firm’s leaders wanted to retain him regardless of the job description and that they were quite surprised to find out he wanted to be on the investment side of the business. He has since become a superb investment manager, and although he wishes he’d stepped back and reexamined his career years earlier, he’s thrilled that he made the switch while there was “still time.”
If you are experiencing similar feelings of frustration or even regret, about the direction of your career, this article is intended to help you examine the question, “Am I reaching my potential?” This is not the same as asking, “How do I rise to the top?” or “How can I be successful in my career?” Rather, it’s about taking a very personal look at how you define success in your heart of hearts and then finding your path to get there.
“Am I reaching my potential?” is not the same as asking, “How do I rise to the top?”
To do that, you must step back and reassess your career—starting with the recognition that managing it is your responsibility. Too many people feel like victims in their careers, when in fact they have a substantial degree of control. Seizing control requires you to take a fresh look at your behavior in three main areas: knowing yourself, excelling at critical tasks, and demonstrating character and leadership.
Career Counsel: Follow Your Own Path
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Knowing Yourself
Taking responsibility for your career starts with an accurate assessment of your current skills and performance. Can you write down your two or three greatest strengths and your two or three most significant weaknesses? While most people can detail their strengths, they often struggle to identify key weaknesses. This exercise involves meaningful reflection and, almost always, requires soliciting the views of people who will tell you the brutal truth. Unfortunately, you often can’t count on your boss to accurately assess your strengths or to be willing to confront you with what you’re doing wrong. It’s up to you to take control of this process by seeking coaching, asking for very specific feedback, and being receptive to input from a wide variety of people at various levels within your organization. This gathering of feedback needs to be an ongoing process because, as your career progresses, you will face new challenges and demands.
Recently I met with a division head of a large professional services firm. Though he’d been a rising star for several years, he felt he’d begun to stagnate. His direct reports and his CEO no longer seemed engaged and enthusiastic in their dealings with him, and he didn’t know why. In our discussions, he was able to specifically describe his strengths, but when I asked about his weaknesses, he gave me fairly generic responses, such as “Maybe I’m too impatient” and “I need to raise my profile.” When I pressed him about feedback from his boss he still struggled to identify even one specific weakness. I sent him off on an assignment: Interview at least five colleagues and subordinates.
He returned a few weeks later with several “surprises.” He’d heard, for example, that while he was detail-oriented and decisive, he micromanaged, had a dictatorial style, and failed to listen. Armed with these insights, he sought coaching, started working on his flaws, and began regularly soliciting feedback from his colleagues and subordinates. A year later he reported that his effectiveness had improved as a result of these ongoing efforts, and he was once again feeling confident and optimistic about his career.
This type of initiative takes time, humility, and a willingness to confront weaknesses, fears, and blind spots that many of us would rather ignore. But I never cease to be impressed by the capacity of people to change and improve once they recognize their shortcomings as well as their strengths.
Of course, getting others to tell you where you’re falling short isn’t easy—particularly if they’re your subordinates. It must be done in one-on-one conversations, and you need to give potential coaches time to learn that you’re sincere. When your employees see you actually act on their feedback, they are likely to become more proactive in offering advice, because they know you value their input. Your subordinates and colleagues will also feel they have a stake in your success and that of your unit—which will make them more likely to enjoy working with you.
Once you have a grip on your strengths and weaknesses, your next challenge is to figure out what you truly enjoy doing. What’s your dream job? How well does it match what you currently do? Many people either don’t know what their passions are or are so focused on the views of their peers that they drift into the wrong career. I was recently approached by an MBA student who wanted advice on whether to go work for a hedge fund, a private equity firm, or an investment bank. When asked whether he had an interest in financial markets, he quickly said no. He wasn’t even sure about the key tasks that each of those jobs would entail. When asked what he would do if he had $10 million in the bank, however, his answer was very clear: pursue a career in the music industry. He was a concert-level musician and loved the music business. Once he recognized how much he had been swayed by his fellow students’ bias toward the lucrative financial services industry, he realized he needed to rethink his choices.
The conventional wisdom about the attractiveness of various careers changes constantly. Twenty-five years ago the medical and legal professions were considered financially rewarding and socially desirable. Today, a number of doctors and lawyers are frustrated in their jobs and realize that they might have based their career choices excessively on the views of their peers and popular opinion, instead of on whether they would actually love the work. Hedge funds and private equity are today’s hot fields, but people who go into them without a strong enthusiasm for the actual tasks may find themselves starting from scratch a few years down the line. Loving what you do gives you the strength to weather personal setbacks, overcome adversity, face and address your weaknesses, and work the long hours typically needed to reach your full potential.
Excelling at Critical Tasks
It’s very difficult to succeed if you don’t excel at the tasks that are central to your chosen enterprise. That sounds painfully simple, but many executives fail to identify the three or four most important activities that lead to success in their job or business. If you’re a medical researcher, the three keys are likely to be conducting cutting-edge research, getting published, and fund-raising. If you manage a large sales force, the crucial tasks might be attracting, retaining, and developing outstanding salespeople; customer segmentation; and client relationship management. If you’re assessing a potential job move, you need to know what will drive success in the new position and, then, ask yourself whether you enjoy those key tasks. In your current job, identifying critical tasks helps you determine how to spend your time and develop your skills.
Promising leaders sometimes lose sight of this connection. Not long ago, a new division head at a large industrial company told me that he was struggling to grow sales and profits. He complained that he was spending too much, time-fighting fires and didn’t have enough hours in the day. When I asked him to identify the three main drivers of success in his business, he realized that he wasn’t sure. He spent the next several weeks interviewing staff and customers and concluded that success in his business depended on developing close relationships with the purchasing managers at each of his top 25 customers, putting the right people in critical sales and manufacturing leadership positions, and staying at the cutting edge of product innovation. He also realized that his division was performing poorly in all three areas.
He proceeded to clear his calendar, force himself to delegate tasks that were less central to success, and focus on raising the bar in each of these areas. Six months later he reported that he had replaced a number of executives—including the sales manager and head of product development—and created an executive committee that met weekly to discuss critical business issues. He also reported that he’d become much more disciplined in matching his priorities (and those of his leadership team) with the keys to success for the business. Sales and profits began to improve, and he felt confident that he would resume his upward career trajectory.
Demonstrating Character and Leadership
While seemingly amorphous, character and leadership often make the difference between good performance and great performance. One measure of character is the degree to which you put the interests of your company and colleagues ahead of your own. Excellent leaders are willing to do things for others without regard to what’s in it for them. They coach and mentor. They have the mindset of an owner and figure out what they would do if they were the ultimate decision maker. They’re willing to make a recommendation that would benefit the organization’s overall performance, possibly to the detriment of their own unit. They have the courage to trust that they will eventually be rewarded, even if their actions may not be in their own short-term interest.
Being a leader also means being willing to speak up, even when you’re expressing an unpopular view. CEOs’ proposals often generate head nodding, even from people who secretly harbor serious reservations. In reality, most chief executives desperately want dissenting opinions so they can make better choices. While emerging leaders must use good judgment regarding the tone and timing of their dissent, they also need to be aware that they can hit a plateau by playing it safe when they should be asserting their heartfelt opinions.
One CEO recounted to me his regrets over a recent key hire. His top three reports had each interviewed the various job candidates and expressed no major concerns about the final choice. After the new hire was on board—and had begun to struggle—it came to light that two of the three senior managers had privately held significant reservations but concluded that the CEO’s mind was made up and that speaking out was unwise. The CEO was furious. Though he recognized his own role in the mess (he vowed to more actively encourage dissent), he also lowered his opinion of the two executives who failed to express their views.
Otherwise confident executives sometimes overestimate the career risk of speaking up and meaningfully underestimate the risk of staying silent. I encourage people to develop various approaches to help them overcome this hesitancy: For example, I’ve counseled emerging executives to save their money to build financial security and to avoid getting too emotionally attached to their jobs. Though it may seem that you’ll never find another great job, you have to have faith that there are many attractive opportunities outside your firm.
In some cases, I advise people to become experts in some specific business area in order to build their confidence. I also encourage people to spend more time deciding what they truly believe versus trying to guess what the boss might want to hear. At work, as in competitive sports, you must play with confidence and even a little abandon. I’ve talked to several executives whose finest moments came when they gathered their courage and confidently expressed disagreement with their boss and peers. To their surprise, they found that they were treated with more respect after these episodes.
I have seen many people stall their careers by playing it safe.
Most outstanding CEOs value emerging executives who assert themselves out of genuine concern for what is best for the company. Doing the right thing is a reward in itself—psychologically in the short run and professionally in the longer run. Of course, this approach requires that you have some reasonable level of faith that justice will prevail. I have seldom seen people hurt their careers by speaking up and appropriately articulating a well-thought-out contrary position (even when it was unpopular). However, I have seen many bitter and confused people who stalled their careers by playing it safe.• • •
Every rewarding career will bring ups and downs, bad days, bad weeks, and bad months. Everyone will face setbacks and, discouraging, situations. Some people abandon their plans when they hit one of these bumps. They lose their way and ultimately undermine their own performance—and the wound is all the more painful because it is self-inflicted. The advice in this article is intended to help you avoid such self-inflicted wounds. There’s nothing anyone can do to prevent you from reaching your potential; the challenge is for you to identify your dream, develop the skills to get there, and exhibit character and leadership. Then, you need to have the courage to periodically reassess, make adjustments, and pursue a course that reflects who you truly are.
by Robert Steven Kaplan
FROM THE JULY–AUGUST 2008 ISSUE
SUMMARY
A version of this article appeared in the July–August 2008 issue of Harvard Business Review...
SAVE SHARE COMMENT
Career Counsel: Follow Your Own Path
I have seen many people stall their careers by playing it safe.
Demonstrating Character and Leadership
Promising leaders sometimes lose sight of this connection
Excelling at Critical Tasks
enjoy working with you...
The conventional wisdom
become experts in some specific business
job, you have to have
build financial security and to avoid getting too emotionally attached to their jobs.
your time and develop your skills-
many attractive opportunities outside your firm...
Being a leader also means being willing to speak up-express their views, heartfelt opinions,
'thinking about strategies'
influenced employees definitions of success are often heavily influenced by family, friends, and colleagues;
short-term interest, focused
They have the courage to trust,
that they will eventually be rewarded,
toward the lucrative financial services industry,
Once you have a grip on your strengths and weaknesses,
your next challenge is to figure out what you truly enjoy doing.
What’s your dream job?
what you currently do?
Many people either don’t know what their passions are
or are so focused on the views of their peers, that they drift into the wrong career. he realized he needed to rethink his choices...
he’d become much more disciplined in matching his priorities (and those of his leadership team)
with the keys to success for the business, Sales and profits began to improve,
It’s very difficult to succeed if you don’t excel at the tasks,
your chosen enterprise
spend your time and develop your skills ...
career job description
the investment side of the business.
professional satisfaction and fulfillment
teaching and coaching managers
strategies that will help them achieve greater levels of success
executives who expressed deep frustration with their careers
They looked back and felt that they should have achieved more
even wished that they had chosen a different career
time thinking about strategies that will help them achieve greater levels of success
the potential for further upward mobility
achieve greater levels of success
Career Counsel: Follow Your Own Path, look at your behavior in three main areas: knowing yourself, excelling at critical tasks, and demonstrating character and leadership...
keys to success, business, Sales, and profits,
disciplined priorities leadership team
Career Counsel, Follow Your Own Path,
what you truly enjoy doing?
What’s your dream job?
what you currently do?
'thinking about strategies'
the lucrative financial services industry
