Has Technology Killed Face-To-Face Communication?
eight reasons to have a face-to-face (F2F) communication with someone when you have the opportunity:
F2F communication establishes more trust than other modes of communication. There's greater transparency for all participants.
F2F communication is more likely to be perceived as credible.
F2F communication is more productive than other modes of communication.
F2F communication is more efficient than other modes, there is less likelihood for misunderstanding or misinterpreting.
F2F communication allows for better rapport and trust-building than audio or written communications which can make the difference in reaching agreement, ensuring each party understands the other, and closing a sale.
89% of American workers say email, text, and voicemail get in the way of their workplace relationships.
87% of American workers say email is not an effective way to resolve workplace confrontations.
67% of senior executives say their organization would be more productive with F2F communication.
8 Benefits of Communications Face-To-Face
The Power of Stories
People remember what you share in stories
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face-to-face communication
focus more on face-to-face communication
can affect a child’s development years later.
From tablets to phone to TVs. Young children today are very familiar with screens. But a new study shows high levels of screen time may lead to developmental delays. Scientists looked at 2,441 moms and their children. They found more screen use like tablets, television and computers at two years of age predicted poorer development at three years old. Also, more screen use at age three predicted poorer development at five years of age. Across the board, these kids missed developmental milestones, with delays seen in motor skills, communication, problem-solving, and personal social skills. Scientists say parents should be mindful about screen time use.
Interestingly, the researchers did not find a converse relationship between screen time and developmental delays, meaning earlier developmental delays did not predict later screen time use.
-- In 2014, children under age two spent more than three hours a day in front of screens, even though the American Academy of Pediatrics recommends no screen time for this age group other than video chatting. Now a new study shows screen time early in life --
Face-to-face interaction (less often, face-to-face communication or face-to-face discourse) is a concept in sociology, linguistics, media, and communication studies describing social interaction carried out without any mediating technology. Face-to-face interaction is defined as the mutual influence of individuals’ direct physical presence with his/her body language. Face-to-face interaction is one of the basic elements of the social system, forming a significant part of individual socialization and experience gaining throughout one's lifetime. Similarly,it is also central to the development of various groups and organizations composed of those individuals.
Study of face-to-face interaction is defined as the process of recording and analyzing the reactive pattern of individuals when they are involved in a face-to-face interaction. It is concerned with issues such as its organization, rules, and strategy. The concept of face-to-face interaction has been of interest to scholars since at least the early 20th century. One of the earliest social science scholars to analyze this type of interaction was sociologist Georg Simmel, who in his 1908 book observed that sensory organs play an important role in interaction, discussing examples of human behavior such as eye contact. His insights were soon developed by others, including Charles Cooley and George Herbert Mead. Their theories became known as symbolic interactionism. By the mid-20th century, there was already a sizable scholarly literature on various aspects of face-to-face interaction. Works on this topic have been published by scholars such as Erving Goffman and Eliot Chapple. Has Technology Killed Face-To-Face Communication?
Face Communication?
Most of us use our cell phones and computers to inform, make requests of, and collaborate with co-workers, clients and customers. The digital age has connected people across the world, making e-commerce and global networking a reality. But does this reliance on technology, also mean we are losing the ability to effectively communicate with each other in person?
Ulrich Kellerer thinks so. He is a leadership expert, international speaker, and author. According to Kellerer, “When it comes to effective business communication, over reliance on technology at work can be a hindrance, especially when it ends up replacing face-to-face, human interaction.”
the world. Communication is mobilized and instantaneous, and it is easier than ever to access and share information on a global scale.
However, I’ve also seen the negative impact of digital communication on business both internally and externally. While digital methods themselves are not detrimental – in fact many devices help us boost productivity, increase and inspire creativity -- it is our intensifying relationship with the digital environment that leads to unhealthy habits that not only distract us from the “present,” but also negatively impact communication effectiveness.
Goman: In the midst of a digital age, I believe that face-to-face is still the most productive and powerful communication medium. An in-person meeting offers the best opportunity to engage others with empathy and impact. It builds and supports positive professional connections that we can’t replicate in a virtual environment. Would you agree?
Kellerer: Connection is critical to building business relationships. Anyone working in sales knows that personal interactions yield better results. According to Harvard research, face-to-face requests were 34 times more likely to garner positive responses than emails. Communication in sales is complicated. It requires courtesies and listening skills that are simply not possible on digital platforms.
Interpersonal communication is also vital for a business to function internally. While sending emails is efficient and fast, face-to-face communication drives productivity. In a recent survey, 67% of senior executives and managers said their organization’s productivity would increase if superiors communicated face-to-face more often.
Goman: In my research on the impact of body language on leadership effectiveness I’ve seen the same dynamic. In face-to-face meetings our brains process the continual cascade of nonverbal cues that we use as the basis for building trust and professional intimacy. As a communication medium, face-to-face interaction is information-rich. People are interpreting the meaning of what you say only partially from the words you use. They get most of your message (and all of the emotional nuance behind the words) from vocal tone, pacing, facial expressions and body language. And, consciously or unconsciously, you are processing the instantaneous nonverbal responses of others to help gauge how well your ideas are being accepted.
Kellerer: While digital communication is often the most convenient method, face-to-face interaction is still by far the most powerful way to achieve business goals. Having a personal connection builds trust and minimizes misinterpretation and misunderstanding. With no physical cues, facial expressions/gestures, or the ability to retract immediately, the risk of disconnection, miscommunication, and conflict is heightened.
Goman: Human beings are born with the innate capability to send and interpret nonverbal signals. In fact, our brains need and expect these more primitive and significant channels of information. When we are denied these interpersonal cues, the brain struggles and communication suffers. In addition, people remember much more of what they see than what they hear -- which is one reason why you tend to be more persuasive when you are both seen and heard.
In addition to eye contact, gestures, facial expressions and body postures, another powerful nonverbal component (and one that comes solely in face-to-face encounters) is touch. We are programmed to feel closer to someone who’s touched us. For example, a study on handshakes by the Income Center for Trade Shows showed that people are twice as likely to remember you if you shake hands with them.
Kellerer: Business leaders must create environments in which digital communication is used strategically and personal communication is practiced and prioritized. Technology is a necessary part of business today but incorporating the human touch is what will give businesses the competitive edge in the digital marketplace.
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Carol Kinsey Goman: You were the founder and CEO of Faro Fashion in Munich, Germany. What did you discover about business communication in this role?
Ulrich Kellerer: The digital age has fundamentally changed the nature and function of business communication. It has blurred international boundaries allowing people to connect with each other across
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