HOW TO CREATE A WEBINAR?
How to create great webinars, step-by-step
If you’re ready to start your first webinar then follow these steps to make sure everything is prepped to go without a hitch.
Step 1. Choose a date and time.Schedule your webinar for a time that works well for attendees in different time zones.
We recommend Thursdays at 12:00pm PST/ 3:00pm EST.
Step 2. Choose your webinar topic.Make sure the topic will
inform and motivate attendees. If the subject matter calls for it, guest speakers are always great.
Step 3. Customize your branding.Choose a theme for your webinar, pick a relevant image for your landing page and add your logo to make sure the design reflects your brand.
Step 4. Create a hashtag for your webinar.Successful webinars require promotion. Creating a hashtag is a great start, and it gives people an easy way to talk about it on social media.
Step 5. Send out your webinar invitations.This is when you should really publicize the event. Send the invite to your email list. Post about it on your website or blog. Use the hashtag on
social media. Get creative and you’ll get more people to attend.
Step 6. Build webinar content.Take care with the content you’ll present during the webinar. Engaging slides, polls and handouts will make a
big difference.
Step 7. Do a practice run.Get your speakers comfortable with the webinar controls and make sure things go smoothly by doing a test run using the webinar software or tool beforehand
Step 8. Host your webinar.The day’s arrived. This is when your preparation pays off. Don’t forget to
record your webinar as well in order to upload it to a video-sharing platform or your website later!
Step 9. Follow up.Check up on your attendees shortly after the webinar, preferably within 24 hours. Ask whether there are any more questions or requests.
Step 10. Make your webinar recording available.A recorded webinar is a great way to keep generating leads long after you’ve finished hosting. Publishing the recording can broaden your reach and attract extra interest for the product, service or information you offer.
THE BUSINESS CASE FOR WEBINARS
What are the benefits of hosting a webinar?
Knowing how to do a webinar is one thing, and knowing why you should is another.
Reach and qualify more prospects, more often.
With just a few simple steps, webinars can help you generate more qualified leads in your target market than you would get through other channels.
Build greater brand awareness.
Showcase your products and business through online events where you can easily engage your audience and drum up interest.
Present to more people in less time.
You can have up to 2,000 people attend your events with GoToWebinar. This helps you effectively share your message to a wider audience.
Conduct cost-effective employee meetings.
Webinars work great for internal presentations, too. Even if you have offices all over the country, they can get the same presentation in real time.
Reach and qualify more prospects, more often.
When you know how to host a webinar, you no longer have to gather everyone in one physical location for presentations, which cuts down on travel costs.
Engage audiences with HD video.
Even the best message can get muddled if the video quality is poor. GoToWebinar allows up to six presenters to jump on HD webcams for better engagement.
Expand reach with reusable content.
Record your webinar and post it everywhere to reinforce your brand and marketing manager. GoToWebinar captures your screen, audio and webcams.
Streamline your marketing processes.
Integrate GoToWebinar with your customer relationship management (CRM) solution to manage your lead generation and event creation in one place.